Who is the Market Audience for Short Films?

The industry for short films is much smaller than full length feature films.

There are two different types of audiences which may watch short films.

Demographics -
These are people who are employed in the film industry . These people may be looking at short films in order to find a potential director, producer or writer. They also may be viewing the short films in order to inspire a future creation.

Psychographics -
The audience for short films can be categorised into three sub-categories.

• Succeeders - (these are people who think they're powerful, successful and ambitious). This group of people are mainly driven by their income and ambition to climb the industry.
• Aspirers - (these are the people who strive for a better lifestyle). These are likely to be former students who have recently finished a degree.
• Individualists - (people who are alone in the industry, independent thinkers, and those who want to be separate from the crowd). This group of people who like to express their opinions and views through film.